Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

We've all experienced the widespread impact of the COVID-19 pandemic. From a business perspective, the...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Discover the Game-Changing Benefits of CPQ. What exactly is CPQ software? And how does it translate to...

Brands that excel at delivering relevant and personalised customer experiences are leading because they're...

Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken....

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Many financial services firms have automated the vast majority of key processes and customer experiences....

The Digital Public Library is an association that operates and manages the digital services for their...

As marketing organisations become more technologically driven, digital asset management (DAM) systems...