Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

The road to successful, ongoing digital transformation is not so much long as never-ending. Organisations...

In 2020 to 2022 the world has gone through major turmoil. Series of events that followed reshaped our...

Developing your sales managers can create a ripple effect across all of your employees and teams. Prepare...

Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

An IT Buyer's Evaluation Guide for Higher Education. The COVID-19 pandemic has changed how education...

Your customers expect memorable moments at every brand touchpoint. And when you have websites, social...

En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

The 2021 Digital Trends Report looks to both the past and the future, presenting two equally valuable...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Today's organizations are starting to think of data as the new water' – not just a valuable asset,...