Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

Whether you're looking to centralize your content silos or empower your marketing team to more efficiently...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

An IT Buyer's Evaluation Guide for Higher Education. The COVID-19 pandemic has changed how education...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Care about growth? Then you should care about user retention. Without retention, your product is a leaky...

Vijf nieuwe manieren waarop uw HR-afdeling overeenkomsten beter en efficiënter kan afhandelen, van indiensttreding...

Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting...

Compared to other formats — from ebooks and blog posts to videos and podcasts — webinars offer the...

Whatever the size of your organisation, this guide will help you choose, deploy, and optimise a CMS that...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses...

As you are reading this, the entire annual gross domestic product of the United Kingdom is sitting in...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...