Evolution Of The Marketer's Toolkit
More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind of high-quality, consistent customer experience that's the cornerstone of business success in the 21st century.
They need to be able to deliver relevant, targeted marketing communications at every point in the customer journey, through every channel the customer might choose to use, at scale and, increasingly, in real time. The result has been an explosion in marketing and advertising technology, but the key to its effectiveness remains the data that fuels it. That's why data management tools have emerged to become such a crucial part of a marketer's toolkit.
Read More
By submitting this form you agree to Adobe contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. Adobe web sites and communications are subject to their Privacy Notice.
By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@techpublishhub.com
More resources from Adobe
Gepersonaliseerde inhoud leveren voor dummies...
In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige hulpverleners, blijven de meeste me...
Getting to digital experience excellence
With our Digital Acceleration program, you'll work with Adobe strategy consultants to uncover KPIs and actions to maximize your business success.
Aberdeen Research: How IT Leaders Modernize O...
In this knowledge brief, we'll analyse how organisations today are modernising sales practices and operations through the use of e-signatures and o...
