Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Now is the time to take your digital transformation in a new, more effective direction. At ServiceNow,...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

During the coronavirus pandemic, the financial services sector became something of an additional emergency...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...