This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

During the coronavirus pandemic, the financial services sector became something of an additional emergency...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...