Marketing Data
The Savvy Sales Leader's Guide to Building Profitable Relationships
Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...
E-Signatures 2020: Use Cases and Opportunities
Electronic signatures have gone mainstream. Research for this report found that the technology is now...
Retailers Must Seize The Marketplace Opportunity
Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....
Is your customer experience making an impact? Or not?
Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...
5 Ways to Boost Customer Journeys
In order to come out on top in the marketing world, you must structure for customer centricity. But how...
Evolution Of The Marketer's Toolkit
More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...
Creating a Culture of Experimentation
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...
Adopting an Experimentation Philosophy
How can companies maximize their investments and take full advantage of the resources they already have...
5 Tech Trends Redefining the Customer Experience
We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...
Winning the Race to go Digital in B2B
Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...
Marketing in the Dark : Dark Martech
Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...
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