Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

During the coronavirus pandemic, the financial services sector became something of an additional emergency...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...