Marketing Data
Mind-blowing customer experience starts here
Now is the time to take your digital transformation in a new, more effective direction. At ServiceNow,...
Microsoft Lays Out Linkedin CRM Strategy
You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...
2021 Digital Trends: Financial Services and Insurance in Focus
During the coronavirus pandemic, the financial services sector became something of an additional emergency...
Redesigning the Customer Experience Around the Internet of Things
Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...
Marketing in the Dark : Dark Martech
Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...
Four Remote Support Teams That Keep It Simple and Succeed
An easy customer experience is the hallmark of today's most successful support organisations. That's...
Omnichannel is no longer optional
The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...
Connecting Online and Offline: The Marketer's Manual
Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...
Increase Customer Service Agility With Cloud Contact Centers
Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...
2021 Digital Trends - Retail in Focus
Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting...
Evolution Of The Marketer's Toolkit
More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...
Marketing in the Dark : Dark Data
The rise of marketing technology has in some ways shined a light into areas that were previously hard...
Creating a Culture of Experimentation
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...
Insight 50 Takeaways: Humanising the Digital Marketing Experience
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...
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