Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

During the coronavirus pandemic, the financial services sector became something of an additional emergency...