As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...