In today's market, customers control the buying journey – a trend that has accelerated with the increased...

According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

During the coronavirus pandemic, the financial services sector became something of an additional emergency...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...