The 2021 Digital Trends Report looks to both the past and the future, presenting two equally valuable...

For many companies, the sales team sits at the heart of its profitability. Its ability to operate efficiently...

Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure....

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

In this knowledge brief, we'll analyse how organisations today are modernising sales practices and operations...

Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

Self-scanning or Scan and Go shopping experiences were already making steady inroads across Europe entering...

Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

An effective on-demand webinar program can deliver outsized benefits to B2B organisations. Not only has...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Whether you're looking to centralize your content silos or empower your marketing team to more efficiently...

We've all experienced the widespread impact of the COVID-19 pandemic. From a business perspective, the...