Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

Your customers expect memorable moments at every brand touchpoint. And when you have websites, social...

If your content strategy isn't as successful as you want it to be, you might benefit from a change of...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Ontdek hoe Contract Lifecycle Management (Contractlevenscyclusmanagement of kortweg CLM) helpt bij het...

In 2020, the financial services industry was forced into a sudden acceleration of digital transformation...

Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

Across numerous industries, more nimble competitors are nipping at the heels of enterprise giants. The...

The upheavals of 2020 created an opportunity for sales teams to rethink how they operate in a work-from-anywhere...

Organisations rarely operate in ways that single function solutions can fully accommodate, and teams...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....