Simply put, Balmain's social media strategy is entertainment. The revolutionary Parisian brand ushered...

Inspired by the sunny days ahead, consumers are eager to take full advantage of the warmer weather by...

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...

The average contact centre manager spends 35% of their time looking for coaching opportunities, but only...

As marketing organisations become more technologically driven, digital asset management (DAM) systems...

44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel...

Business and technology leaders at companies large and small, across multiple industries, have identified...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Many financial services firms have automated the vast majority of key processes and customer experiences....

In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

A smooth integration is key to the success of any digital transformation project. Many organisations...