Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption...

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

E-commerce professionals often find themselves navigating contradictions, weighing options and generally...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

Chemical organizations face headwinds on many fronts. Not only has revenue growth stalled, but more disruptors...

Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

71% of sales leaders don't think they can adapt their strategy fast enough to deal with change and uncertainty,...

Slack commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

For many companies, the sales team sits at the heart of its profitability. Its ability to operate efficiently...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

Today's marketers are faced with a landscape that demands genuine human interaction without actually...

The modern business landscape requires a new focus on climate responsibilities. 2020 and 2021 will be...