Customer Data
The Forrester New Wave™: Bot Management, Q1 2020
PerimeterX was named a leader in The Forrester New Wave™: Bot Management, Q1 2020. According to the...
Insight 50 Takeaways: Lead Generation and Pipeline Wins
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...
Best-In-Class Email Marketing
Interactions between consumers and brands are increasingly playing out across a wide variety of different...
Delivering Personalised Content for Dummies
The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...
Insights 50 Takeaways: Topical Marketing
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...
Four Remote Support Teams That Keep It Simple and Succeed
An easy customer experience is the hallmark of today's most successful support organisations. That's...
2021 Global Customer Engagement Review
We analyzed data from three different sources to create the first Global Customer Engagement Review....
The Surprising Power of Online Experiments
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...
The B2B Marketer's Guide to Scrappy Marketing
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...
The Inner Circle Guide to Omnichannel
Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...
Marketing in the Dark : Dark Data
The rise of marketing technology has in some ways shined a light into areas that were previously hard...
The Foundation for Future Commerce
Customers walking into stores are trading transactions for inspiration and experiences—the convenience...
Winning the Race to go Digital in B2B
Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...
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