This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...

Communicating in ways that speak to each individual customer, is what allows brands to build strong relationships....

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Interactions between consumers and brands are increasingly playing out across a wide variety of different...

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

Today's eCommerce is on the verge of the great change. We got used to see the customers through the prism...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....