Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Do you know when to approach your customers? What about—and maybe even more importantly—when not...

Until recently, brands spent a lot of time waiting, Like a fisherman on a lazy summer afternoon, they...

The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...

Since early 2020, an already hyper-competitive market has been turbocharged. Retailers and logistics...

Working with market leaders, we create unique implementations that help us boost their sales results...

There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...

In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

We've all experienced the widespread impact of the COVID-19 pandemic. From a business perspective, the...

In this third annual Intelliview, Opus Research and SymNex Consulting provide enterprise decision-makers...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses...

Many marketing professionals fall into the trap of assuming in advance that they know what their customers...