De CMS-wereld is veranderd. Voorheen kochten grote bedrijven high-end systemen die ze aan hun wensen...

No AI or Machine Learning will ever know the customers better, than they know themselves. Many marketing...

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

For sales and marketing leaders operating in today's hyper-competitive world, their CRM system could...

Do you know when to approach your customers? What about—and maybe even more importantly—when not...

The 2021 Digital Trends Report looks to both the past and the future, presenting two equally valuable...

When personalization isn't paying off and data doesn't help you make sound decisions, it's time to renew...

The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

Many marketing professionals fall into the trap of assuming in advance that they know what their customers...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...