Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

No AI or Machine Learning will ever know the customers better, than they know themselves. Many marketing...

The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

The road to successful, ongoing digital transformation is not so much long as never-ending. Organisations...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

De CMS-wereld is veranderd. Voorheen kochten grote bedrijven high-end systemen die ze aan hun wensen...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

Businesses can be overwhelmed by data. The challenge is establishing the connectivity and analytics to...

Today's eCommerce is on the verge of the great change. We got used to see the customers through the prism...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Do you know when to approach your customers? What about—and maybe even more importantly—when not...