Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

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The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

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Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...

The COVID-19 pandemic shed light on the need for contact centre modernisation to provide seamless customer...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...