Customer Data

The Forrester New Waveâ„¢: Bot Management, Q1 2020
PerimeterX was named a leader in The Forrester New Waveâ„¢: Bot Management, Q1 2020. According to the...

Insight 50 Takeaways: Humanising the Digital Marketing Experience
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Redesigning the Customer Experience Around the Internet of Things
Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Sixth Annual B2B Marketing Data Report
Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

The Foundation for Future Commerce
Customers walking into stores are trading transactions for inspiration and experiences—the convenience...

Winning the Race to go Digital in B2B
Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Zero Party Data Revolution in Ecommerce
No AI or Machine Learning will ever know the customers better, than they know themselves. Many marketing...

The Ultimate marketer's guide to Customer Data Platforms
76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

The Data-backed Guide for Closing Complex 6-Figure Deals
Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

17 Ways to Get Marketing Projects Done
What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...
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