Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...

Today's brands are entering a new era of customer engagement. The swift digital transformation spurred...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Today's eCommerce is on the verge of the great change. We got used to see the customers through the prism...

The 2021 Digital Trends Report looks to both the past and the future, presenting two equally valuable...

Many marketing professionals fall into the trap of assuming in advance that they know what their customers...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Customers walking into stores are trading transactions for inspiration and experiences—the convenience...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

How can companies maximize their investments and take full advantage of the resources they already have...