Customer Data
Omnichannel Loyalty
For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....
Search, Social and eCommerce Guidebook
To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce....
E-Signatures 2020: Use Cases and Opportunities
Electronic signatures have gone mainstream. Research for this report found that the technology is now...
Marketing 101: Social Media Marketing in the Dark
Dark social is a significant and growing challenge that marketers need to take seriously. There is a...
Ten predictions for the next decade of analytics
AI and other analytics technologies are driving incredible innovations and advancements that are making...
How Mature is your Content Strategy?
Brands that offer outstanding digital experiences attract and retain more customers. But it's difficult...
Product Analytics for Dummies
Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics...
Supercharge Your Marketing with Mapp's Digital Services
Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...
Next-Gen Cloud Contact Centers RingCentral Special Edition
Finally, it's here—the new Next-Gen Cloud Contact Centers for Dummies®, RingCentral Special Edition...
Manufacturers Reap Benefits From Selling Direct
Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....
Build vs. Buy: Implementing the Right Experimentation Solution
To build and deliver products that customers love, product teams at leading enterprises such as Uber,...
Sign up for MarTech Publish Hub
As a subscriber you will receive alerts and free access to our constantly updated library of white papers, analyst reports, case studies, web seminars and solution reports.
