Customer Data

Adopting an Experimentation Philosophy
How can companies maximize their investments and take full advantage of the resources they already have...

The complete guide to first-party data
$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

Delivering Personalised Content for Dummies
The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...

The Forrester New Waveâ„¢: Bot Management, Q1 2020
PerimeterX was named a leader in The Forrester New Waveâ„¢: Bot Management, Q1 2020. According to the...

The Power Of Personalization
Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

3 Steps to Marketing Success
The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Insights 50 Takeaways: Topical Marketing
As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Change management blueprint for contact centre digital transformation
The COVID-19 pandemic put organisational change into hyperdrive. Businesses were compelled to move to...

New Era In Experience Report
We've all experienced the widespread impact of the COVID-19 pandemic. From a business perspective, the...

Fixing Failed Deliveries
Loqate have surveyed over 3,000 global consumers and 300 retail executives to bring you their latest...

Four Remote Support Teams That Keep It Simple and Succeed
An easy customer experience is the hallmark of today's most successful support organisations. That's...
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