In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....

AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken....

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

Organisations rarely operate in ways that single function solutions can fully accommodate, and teams...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

What they want – where and when they want it. That's what customers expect. Vast amounts of customer...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...