We're coming off one of the most challenging years in business history. The pandemic forced every company...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

There comes a point where once campaigns are up and running, it's not about either getting things moving...