Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Brands that excel at delivering relevant and personalised customer experiences are leading because they're...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

How can companies maximize their investments and take full advantage of the resources they already have...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...