Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...