The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...