The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

How can companies maximize their investments and take full advantage of the resources they already have...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Field service management teams want to keep costs down, while improving their customer service relationships. This...