With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...