Field service management teams want to keep costs down, while improving their customer service relationships. This...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

How can companies maximize their investments and take full advantage of the resources they already have...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...