In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Founded with the intention to make higher education more accessible in Melbourne and regional Victoria,...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...