In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...