Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

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The rise of marketing technology has in some ways shined a light into areas that were previously hard...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...