Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

How can companies maximize their investments and take full advantage of the resources they already have...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...