Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...