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Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

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Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...