The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

How can companies maximize their investments and take full advantage of the resources they already have...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...