This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

This guide offers organizational leaders a deeper understanding of why implementing more personalized...

Developing your sales managers can create a ripple effect across all of your employees and teams. Prepare...

No matter how much data you have about your customers, you can only understand what they need and expect...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Learn how brands create, optimize, and deliver personalized experiences at scale. The customer experience...

Remote-Arbeit ist mittlerweile in vielen Unternehmenfester Bestandteil des Geschäftsalltags. Ziel dieses...

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught...

Ontdek hoe Contract Lifecycle Management (Contractlevenscyclusmanagement of kortweg CLM) helpt bij het...

If you are on the hunt for a Digital Asset Management (DAM) solution, you have probably already done...

Your customers lead busy lives. Always on the go, they're constantly changing devices and channels to...