Das A/B Testing auf Websites hat einmal umfangreiche, technische Kenntnisse gefordert. Durch neuartige...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

There comes a point where once campaigns are up and running, it's not about either getting things moving...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Huuuge Games is a mobile games developer and publisher. The company's development efforts have focused...

How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...

Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben,...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Remote-Arbeit ist mittlerweile in vielen Unternehmenfester Bestandteil des Geschäftsalltags. Ziel dieses...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...