No AI or Machine Learning will ever know the customers better, than they know themselves. Many marketing...

Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

How can companies maximize their investments and take full advantage of the resources they already have...

Investing in great outcomes for customers and employees. The road to exceptional customer service has...

During a time when companies are racing to turn their physical events into digital experiences, marketers...

The health of your brand, products, and services depends on delivering exceptional experiences time and...

44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel...

What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

Remote-Arbeit ist mittlerweile in vielen Unternehmenfester Bestandteil des Geschäftsalltags. Ziel dieses...

Brands that offer outstanding digital experiences attract and retain more customers. But it's difficult...

Whether you're looking to centralize your content silos or empower your marketing team to more efficiently...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...