Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

How can companies maximize their investments and take full advantage of the resources they already have...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Creating amazing customer experiences is critical to the success of your business. But implementing the...

En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

Until recently, brands spent a lot of time waiting, Like a fisherman on a lazy summer afternoon, they...

No matter how much data you have about your customers, you can only understand what they need and expect...

The seriousness of life during the pandemic has taken its toll. Tired of the mundane and familiar, people...