Segmentation
Forrester: Digital Ups the Stakes for B2B Sales
Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...
How Mature is your Content Strategy?
Brands that offer outstanding digital experiences attract and retain more customers. But it's difficult...
2017 State of Global Customer Service Report
Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....
Seasonal Insights Guide Spring/Summer 2022
Inspired by the sunny days ahead, consumers are eager to take full advantage of the warmer weather by...
The Cognitive Revolution: Coming to Transform Your Business Network
Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...
Marketing in the Dark : Dark Martech
Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...
Digital Asset Management Comparison Guide
If you are on the hunt for a Digital Asset Management (DAM) solution, you have probably already done...
3 Steps to Marketing Success
The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...
The Power Of Personalization
Back in the day, brands' communications to their customers used to consist of a memorable message delivered...
The Digital Business: What Do Your Customers Expect?
With every week that passes, our dependency on paper wanes as digital processes are introduced into every...
How to select a DAM: Learn how to Choose the Right DAM in Four Steps
Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure....
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