Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

About the Guide Following the most challenging period in business history, the next generation of CMOs...

Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

The North Star Framework is a model for managing products by identifying a single, crucial metric (the...

Few industries have changed more during the past decade than consumer packaged goods. In a landscape...

No matter how much data you have about your customers, you can only understand what they need and expect...

We analyzed data from three different sources to create the first Global Customer Engagement Review....

Enterprises in the high-tech industry continue to prioritise market share, revenue growth, cost containment...

Is modern headless commerce right for you? Of course, modern headless commerce isn't right for every...

E-commerce has been shaping buying trends for the past 20 years. But surprisingly, the global B2B e-commerce...

With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders...

Are your agents ready to manage voice and digital interactions in a digital-first omnichannel environment? We...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...