Strategic Marketing

Customer Workflows Book of Knowledge
The biggest business story of the last year was the impact of COVID-19 on the way we work and live. What...

Fast, flexible and compliant e-signatures for global businesses
In today's global economy, companies are digitising as quickly as possible in order to remain competitive...

Tomorrow's CMO: Marketing's generation of change
About the Guide Following the most challenging period in business history, the next generation of CMOs...

Understanding the Business Value of Your eCommerce Platform
5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...

The Case for a Marketing Content Hub
Transforming digital marketing Your customers expect memorable moments at every brand touchpoint. And...

2023 Digital Trends
After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

14 innovative personalisation ideas for the digital-first customer
Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

Making the Leap to a Digital-First Enterprise
With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders...

Search, Social and eCommerce Guidebook
To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce....

From Offline to Online (and Bigger Profits)
How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...

The Definitive Guide to Account-Based Marketing
It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

Power Superior Customer Experience with an Intelligent Data Catalog
No matter how much data you have about your customers, you can only understand what they need and expect...

8 Digital Best Practices for Sales Professionals
Industry experts predict that successful businesses will soon become 100% digital for all transactions....
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