Technology

The B2B Marketer's Guide to Scrappy Marketing
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...

How a Cloud-native CMS Makes Content Delivery Faster and Easier
The world of content management is shifting. Real-time, personalised experiences—like receiving offers...

Evolution Of The Marketer's Toolkit
More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

The Total Economic Impactâ„¢ Of ServiceNow Field Service Management
ServiceNow® Field Service Management is a cloud-based solution that connects field service to other...

Best-In-Class Email Marketing
Interactions between consumers and brands are increasingly playing out across a wide variety of different...

Cultivating a future-proof customer journey strategy
When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses...

10 Reasons to Adopt E-Signature
The way we work has changed. Modern organizations are putting together new technology systems that allow...

15 Ideas for Anchoring Your Marketing Approach
In today's market, customers control the buying journey – a trend that has accelerated with the increased...

How to Select the Right Content Management System
Whether you're looking to centralize your content silos or empower your marketing team to more efficiently...

A Marketer's Guide to Building Loyalty
Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...

Adobe Workfront solves critical business challenges
Today's work is more complex, connected,and digital than ever before. Remote employees need to collaborate...

Reimagine Travel: The Customer Journey
Travel and tourism are back on the move. Demand is significantly increasing for both domestic and leisure...
Sign up for MarTech Publish Hub
As a subscriber you will receive alerts and free access to our constantly updated library of white papers, analyst reports, case studies, web seminars and solution reports.