2021 Technology Trends IT in Focus
In a world where commercial success is increasingly defined by the quality of the customer experience (CX), the IT function plays a crucial role in making sure organisations deliver against the needs and expectations of their customers.
This Econsultancy/Adobe report focuses on how IT professionals responded to the 2021 Digital Trends survey, compares their answers with their peers from other business functions, and also looks at the differences between top-performing companies and the mainstream.
The research highlights how close cooperation between IT and other functions, such as marketing, is crucial for success, but needs to be supported by technology that fosters collaboration and facilitates efficient workflows and the sharing of customer data.
Read More
By submitting this form you agree to Adobe contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. Adobe web sites and communications are subject to their Privacy Notice.
By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@techpublishhub.com
Related Categories: B2B, Collaboration, Customer Data, Marketing Automation, Marketing Insights, Marketing Technology, Technology
More resources from Adobe
2021 Technology Trends IT in Focus
In a world where commercial success is increasingly defined by the quality of the customer experience (CX), the IT function plays a crucial role in...
2021 Digital Trends - Retail in Focus
Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting consumer trends has never been more evident...
Signs it's time to upgrade your CMS – and h...
Many companies upgrade their CMS as part of a larger digital transformation initiative. Adopting a new CMS doesn't mean you have to completely rede...
