Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...

There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

The effects of the pandemic have greatly accelerated the pace of change in contact centres, and there...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...

The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...