Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

Find out how e-signatures can drive efficient digital workflows across an organization, improving the...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

The challenges of the pandemic thrust banks that were struggling to remain relevant and their customers...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Transforming digital marketing Your customers expect memorable moments at every brand touchpoint. And...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Developing better marketing creative based on data-inspired insights can double revenue, according to...