El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de...

Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Transform your content delivery from an off-the-cuff process, into one seamless, connected journey Your...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....

After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...