Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

How do you address the Customer Experience revolution? Evolving customer expectations shape new needs...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Transforming digital marketing Your customers expect memorable moments at every brand touchpoint. And...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

Are your agents ready to manage voice and digital interactions in a digital-first omnichannel environment? We...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...