Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

Software has transformed every business discipline. After the initial strides made by email, conferencing...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

In this third annual Intelliview, Opus Research and SymNex Consulting provide enterprise decision-makers...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...