El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de...

Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

In 2020, the world experienced rapid change in a very short period of time. Delivery methods and channel...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...

Find out how e-signatures can drive efficient digital workflows across an organization, improving the...

The road to successful, ongoing digital transformation is not so much long as never-ending. Organisations...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

IDC Analyst Brief: From business to nonprofits and government services – organizations cannot afford...

Michaels has always understood the value of personalization. But as the craft retailer's reach has expanded...