Developing better marketing creative based on data-inspired insights can double revenue, according to...

In a world where commercial success is increasingly defined by the quality of the customer experience...

In this third annual Intelliview, Opus Research and SymNex Consulting provide enterprise decision-makers...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have...

Many marketing professionals fall into the trap of assuming in advance that they know what their customers...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

We analyzed data from three different sources to create the first Global Customer Engagement Review....

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Are your agents ready to manage voice and digital interactions in a digital-first omnichannel environment? We...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...