Software has transformed every business discipline. After the initial strides made by email, conferencing...

Now is the time to take your digital transformation in a new, more effective direction. At ServiceNow,...

Until recently, brands spent a lot of time waiting, Like a fisherman on a lazy summer afternoon, they...

You need an end-to-end view of your content lifecycle to meet customer expectations and deliver personalized...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

Customer expectations have increased dramatically over the past decade. Customers now expect brands to...

With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...

Today's eCommerce is on the verge of the great change. We got used to see the customers through the prism...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Many marketing professionals fall into the trap of assuming in advance that they know what their customers...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...