In a world where commercial success is increasingly defined by the quality of the customer experience...

For sales and marketing leaders operating in today's hyper-competitive world, their CRM system could...

Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

The upheavals of 2020 created an opportunity for sales teams to rethink how they operate in a work-from-anywhere...

We're coming off one of the most challenging years in business history. The pandemic forced every company...

Customers walking into stores are trading transactions for inspiration and experiences—the convenience...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Webinars are one of the most powerful tools available to marketers today. They give marketers the ability...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

We've all experienced the widespread impact of the COVID-19 pandemic. From a business perspective, the...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

As you are reading this, the entire annual gross domestic product of the United Kingdom is sitting in...