Marketing Analytics

5 Daunting Sales and Marketing Gaps and How to Overcome Them
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

Master Omnichannel Campaign Management
Experiences need to be where your customers are. And each one needs to connect to the last as part of...

The Cross-Channel Marketing Difference
These days, leveraging a cross-channel approach to customer engagement isn't a nice-to-have, it's an...

Power Up Your Personalisation
What they want – where and when they want it. That's what customers expect. Vast amounts of customer...

Pricing Brew: Rethinking the Pricing Journey
Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

The Definitive Guide to Marketing Metrics and Analytics
Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

Rationalise to Modernise Your Martech Stack
Enterprises in the high-tech industry continue to prioritise market share, revenue growth, cost containment...

Understanding the Business Value of Your eCommerce Platform
5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...

Marketing in the Dark: Dark Social
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

Modern Customer Retention: What You Need to Know
A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

3 Ways Emotional Connections Can Power CX
When personalization isn't paying off and data doesn't help you make sound decisions, it's time to renew...

10 Ways to Take Your Data Visualizations to the Next Level
The world of data visualization has exploded. From arc diagrams and bullet charts to violin plots and...
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