Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade,...

As web experiences have become richer and more targeted over the years, there's been a persistent gap...

Webinars are one of the most powerful tools available to marketers today. They give marketers the ability...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Today's brands are entering a new era of customer engagement. The swift digital transformation spurred...

¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption...

Creating positive, seamless enrolment experiences for your customers can be mission critical to your...

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

Huuuge Games is a mobile games developer and publisher. The company's development efforts have focused...