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Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...