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In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

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Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...