Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...