The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

See where the disconnect lies and discover how to bridge the gap with Sitecore. You probably already...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

How can companies maximize their investments and take full advantage of the resources they already have...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting...