Marketing Technology

Is Your Last Mile Technology Fit for Purpose?
The last mile is always evolving. In the new, digital post pandemic reality, delivery businesses must...

The Modern Mailer
The world of print and postal communications is changing. With reducing average run lengths and the ongoing...

Omnichannel Loyalty
For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....

Create Empathy, Not Content
If your content strategy isn't as successful as you want it to be, you might benefit from a change of...

Remote Working 2020: Advantages and Challenges
Remote working is now widely recognised as part of the way businesses operate. According to a 2019 report...

Web Messaging: What It Is, How It Works, and Why It Matters
As web experiences have become richer and more targeted over the years, there's been a persistent gap...

Drive CPG Revenue through Digitalized B2B E-Commerce Ordering
E-commerce has been shaping buying trends for the past 20 years. But surprisingly, the global B2B e-commerce...

Find your Data Management solution for marketing
Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Technical buyer's guide to site search
Consumer-grade search is one of the hardest feature to get right as it includes multiple disciplines...

Aberdeen Research: How IT Leaders Modernize Operations with E-signatures
In this knowledge brief, we'll analyse how organisations today are modernising sales practices and operations...

Edgepetrol Boosts Their Pipe Feed by 300% With Gong
The Challenge: A UK-based software company, EdgePetrol wanted to optimise its sales process to ensure...
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