For many companies, the sales team sits at the heart of its profitability. Its ability to operate efficiently...

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

Customers' expectations have never been higher. We all expect more, especially online. We want experiences...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

B2B marketers have shifted the way they do business as digital channels become the default approach....

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

Now is the time to take your digital transformation in a new, more effective direction. At ServiceNow,...

About the Guide Stay on track. Without pausing creativity. It's time to automate the workflow processes...

Mastering the challenges of an ever-evolving enterprise has always been a fundamental part of the day-to-day...

Over the past year, society has proven we can be effective, creative and productive working from anywhere—even...

Webinars are one of the most powerful tools available to marketers today. They give marketers the ability...