Marketing Technology
Product Analytics for Dummies
Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics...
Acht digitale best practices voor inkoopprofessionals
Laat niets aan het toeval over wanneer uw afdeling digitaal gaat. Branche-experts voorspellen dat succesvolle...
4 Ways to Accelerate Innovation Growth
The consumer-packaged goods (CPG) industry has changed dramatically in the past decade. Rapid digitalization...
Het handboek voor digitale overeenkomsten in HR
Vijf nieuwe manieren waarop uw HR-afdeling overeenkomsten beter en efficiënter kan afhandelen, van indiensttreding...
Edgepetrol Boosts Their Pipe Feed by 300% With Gong
The Challenge: A UK-based software company, EdgePetrol wanted to optimise its sales process to ensure...
A Marketer's Guide to Customer Experience
Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...
Visibility in Action
Powering end-to-end insights across customer experience, satisfaction, and cost management. Leading companies...
Winning With Superior Customer Experiences
Learn how brands create, optimize, and deliver personalized experiences at scale. The customer experience...
The North Star Playbook
The North Star Framework is a model for managing products by identifying a single, crucial metric (the...
Marketing in the Dark : Dark Data
The rise of marketing technology has in some ways shined a light into areas that were previously hard...
Search, Social and eCommerce Guidebook
To truly connect with customers, brands need to work seamlessly across search, social, and eCommerce....
5 hard truths for marketers driving digital experience
Your digital-first vision isn't a guaranteed reality. Today, senior marketers are expected to drive their...
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