No matter how much data you have about your customers, you can only understand what they need and expect...

For many companies, the sales team sits at the heart of its profitability. Its ability to operate efficiently...

A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only...

Self-scanning or Scan and Go shopping experiences were already making steady inroads across Europe entering...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure....

Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics...

In today's intensely competitive marketplace, the business world is moving rapidly to online transactions...

AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

As web experiences have become richer and more targeted over the years, there's been a persistent gap...

Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

Software has transformed every business discipline. After the initial strides made by email, conferencing...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...