A CRM system touches every part of your business. It is one of the most critical enablers of your business...

Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Software has transformed every business discipline. After the initial strides made by email, conferencing...

With every week that passes, our dependency on paper wanes as digital processes are introduced into every...

E-signatures create a secure and customer-friendly experience, are legally recognized in most countries,...

In just a few short months, the global COVID-19 pandemic has disrupted the way we work and live. Organisations...

You need an end-to-end view of your content lifecycle to meet customer expectations and deliver personalized...

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...

E-commerce professionals often find themselves navigating contradictions, weighing options and generally...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

We surveyed 900 retailers to understand how they handle surges in demand (Black Friday), as well as how...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...