Marketing Technology

5 hard truths for marketers driving digital experience
Your digital-first vision isn't a guaranteed reality. Today, senior marketers are expected to drive their...

How to Write Push Notifications that Engage and Convert
44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel...

Aberdeen Research: How IT Leaders Modernize Operations with E-signatures
In this knowledge brief, we'll analyse how organisations today are modernising sales practices and operations...

The Digital-first Toolkit
Over the past year, society has proven we can be effective, creative and productive working from anywhere—even...

Build vs. Buy: Implementing the Right Experimentation Solution
To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Putting Revenue Marketing Into Practice
Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade,...

The Right Way to Deliver Personalised Marketing at Scale
Through our experience with the best brands in the world, we've found that the most successful organizations—and...

Marketing in the Dark: Dark Social
Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

The Surprising Power of Online Experiments
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

A Marketer's Guide to Customer Experience
Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

Make your Business Case for Sitecore Content Hub
You need an end-to-end view of your content lifecycle to meet customer expectations and deliver personalized...

CPQ for Dummies
Discover the Game-Changing Benefits of CPQ. What exactly is CPQ software? And how does it translate to...
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