Marketing Technology
Change management blueprint for contact centre digital transformation
The COVID-19 pandemic put organisational change into hyperdrive. Businesses were compelled to move to...
Top five things to consider when choosing a CRM System in 2022
A CRM system touches every part of your business. It is one of the most critical enablers of your business...
A Marketer's Guide to Customer Experience
Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...
In-App Messages: What They Are, How They Work, and Why They Matter
We're living in a connected world. Every screen is a window of opportunity, a chance to engage with your...
Fear of Abandonment: The Easy Guide to Maximising Your Conversion Rate
A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only...
Aberdeen Research: How IT Leaders Modernize Operations with E-signatures
In this knowledge brief, we'll analyse how organisations today are modernising sales practices and operations...
From ad hoc to optimized.
People are fed up with technology that makes work harder than it has to be. In fact, Adobe's 2021 State...
8 Digital Best Practices for Sales Professionals
Industry experts predict that successful businesses will soon become 100% digital for all transactions....
The Foundation for Future Commerce
Customers walking into stores are trading transactions for inspiration and experiences—the convenience...
3 Steps to Marketing Success
The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...
Microsoft Lays Out Linkedin CRM Strategy
You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...
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