Care about growth? Then you should care about user retention. Without retention, your product is a leaky...

Pharmaceutical manufacturers lose so much revenue through B2B re-ordering errors. So why are more not...

About the Guide Following the most challenging period in business history, the next generation of CMOs...

Transform your content delivery from an off-the-cuff process, into one seamless, connected journey Your...

The modern business landscape requires a new focus on climate responsibilities. 2020 and 2021 will be...

Amplitude is a product intelligence platform that helps teams around the world use their customer data...

In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

About the Guide Your guide to the mixed methodology workflow landscape. Some teams function best with...

The seriousness of life during the pandemic has taken its toll. Tired of the mundane and familiar, people...

Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

Digital marketing is, by its very nature, a dynamic place to be. We've seen an explosion in the amount...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

As marketing organisations become more technologically driven, digital asset management (DAM) systems...