The challenges of the pandemic thrust banks that were struggling to remain relevant and their customers...

Our useful guide explores how activation campaigns, monetization campaigns, and retention campaigns can...

Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

Since early 2020, an already hyper-competitive market has been turbocharged. Retailers and logistics...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Amplitude is a product intelligence platform that helps teams around the world use their customer data...

Webinars are one of the most powerful tools available to marketers today. They give marketers the ability...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Hope is NOT a strategy: Secure your business with the Content Cloud Seems like every week there's news...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

In 2020, the world experienced rapid change in a very short period of time. Delivery methods and channel...

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...