Marketing Technology
Sales Management Association report: Sales planning practices
Still using manual sales planning processes? Inefficient, slow, and error-prone planning processes hurt...
No Going back? The UK's Irreversible Work / Life Shift
The urgency created by events in 2020 acted as a catalyst to faster executive decision-making and action....
Why Choose DocuSign eSignature
E-signatures create a secure and customer-friendly experience, are legally recognized in most countries,...
Reinventing customer service
The upheavals of 2020 created an opportunity for customer service teams to rethink service delivery and...
Creator Marketing: The Next Era of Influencers
The advertising industry is changing. Privacy is a growing topic, with the phasing out of third-party...
The B2B Marketer's Guide to Scrappy Marketing
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...
The Future of Mail: Top 5 Predictions from Industry Experts
In 2020, the world experienced rapid change in a very short period of time. Delivery methods and channel...
Build vs. Buy: Implementing the Right Experimentation Solution
To build and deliver products that customers love, product teams at leading enterprises such as Uber,...
Forrester: Digital Ups the Stakes for B2B Sales
Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...
Customer Engagement Platforms: A BUYER'S GUIDE
Customer expectations have increased dramatically over the past decade. Customers now expect brands to...
Digital Marketing Transformed: The future of content
Digital marketing is, by its very nature, a dynamic place to be. We've seen an explosion in the amount...
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