Marketing Technology

The Seven Steps to Seamless Marketing Work Management
Through our experience with the best brands in the world, we've found that the most successful organizations—and...

Top 10 Lessons From Technology Leaders On Digital Transformation
Traditional organizations in virtually every sector are in some stage of a digital transformation journey....

How Industry 4.0 Brings Smart Marketing to Manufacturing
Bigger. Better. Faster. Stronger. That's the premise of Industry 4.0, where new technologies make connections...

Aberdeen Research: E-Signatures Accelerate Workplace Transformation
In this 6-page eBook, Aberdeen discusses how today's organizations are focused on streamlining and automating...

Marketing 101: Social Media Marketing in the Dark
Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Procuring a DAM System: RFP Template
Even the largest brands or digital teams may not be familiar with procurement of a digital asset management...

Change management blueprint for contact centre digital transformation
The COVID-19 pandemic put organisational change into hyperdrive. Businesses were compelled to move to...

Get the Growth Engine Playbook for Online Trading Platforms
Turbo-charge your growth with smoother experiences and better payment capabilities. Key Findings We know...

2021 Digital Experiences Benchmarks: Annual Report
2020 had a lot of surprises in store for digital marketers. Field events had to be pushed online, buyer...

Creating an On-Demand Strategy For Your Webinars
An effective on-demand webinar program can deliver outsized benefits to B2B organisations. Not only has...

10 Reasons to Adopt E-Signature
The way we work has changed. Modern organizations are putting together new technology systems that allow...

How a Cloud-native CMS Makes Content Delivery Faster and Easier
The world of content management is shifting. Real-time, personalised experiences—like receiving offers...
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